(September, 2015, Shanghai) On September 8th, the 36th China International Furniture Fair had its grand opening at the National Exhibition and Convention Center (Shanghai). As the largest and most influential furniture fair in China, CIFF was presented in the 400-thousand-square-meter exhibition space and participated by over 1400 companies home and abroad. It was truly a fabulous celebration of furniture industry in China and global market! As a leading high-end office furniture brand, MATSU was invited to be an exhibitor at CIFF 2015.

In the ocean of furniture, MATSU’s exhibition space was eye-catching and shined through the fair. As an invited exhibitor, MATSU was displayed in the largest hall, the office life hall. MATSU’s exhibition area featured the themes of Design for the Future, Smart Solutions and Office and Life, presenting future office concepts and new products, such as ATLAS series, in a way of telling scientific truths, to the attendees. MATSU has created an ultimate experience for design and taste which attracted lots of attendees from Chinese and foreign companies. It was well received by all professionals in the furniture business.

Launch of Beyond the Work & Place Concept
At 1:00 p.m. on September 10, the launch ceremonyof future office concept and new products of the fall was held at MATSU’s exhibition area. The launch of Beyond the Work & Place was fully seated by attendees and reported by influential media, including jiaju.sina.com.cn, cctv.com and Channel Young Channel.

Mr. Leo Liang, the Director of Marketing at MATSU, discussed with the audience about health and philosophy. He talked about the co-existent spaces and how to start a work plan with our hearts. He also told a story about smart office system which released the unlimited possibilities of office spaces.

After the launchceremony, attendees were led by their own curiosity to the exhibition hall to see the new products of MATSU for the fall. They were hugely attracted by the unique designs, so they stayed around and listened carefully to staff from MATSU for information about unique features and technologies of these products.

The 20 years of MATSU is for the upcoming future
MATSU has a history of 20 years which has established and strengthened the brand awareness of MATSU’s core value: Inspiring Office Lifestyle. In the past, MATSU has built and maintained long-term partnerships with many world’s to 500 enterprises. For the future, MATSU has dreams and visions as well as plans to realize them. MATSU is expecting to stand on the shoulders of giants (ATLAS), with you, and make our voices heard by the world! We will meet the future very shortly.