On November 10, 2013, Matsu joined hands with its strategic partner Kusch+Co and released the São Paulooffice chair series in Shanghai.

The release conference for São Paulooffice chair series was held in a Matsu flagship store on No. 686 Zhaojiabang Road with the theme of “Work Space”. The organizer-Matsu has long been dedicated to finding solutions for high-end office spaces. During this press conference, what Matsu offered to the Chinese market was not merely chair products with original designs. Matsu also offered cutting-edge design ideas in Germany to the Chinese furniture market, to give people living in modern metropolises the opportunity to experience the integration of building space development and fresh thinking imbued in the office products.. More than 50 design industry elites and nearly 30 media outlets witnessed this grand gathering.

During the conference, Madam Ricarda Kusch, CEO of the top German chair brand-Kusch+co, shared with the audience the stories behind the design of São Paulochairs and elaborated on “German craftsmanship” and original designs during the development course of the furniture industry.

The name “São Paulo” has originated from the name of the capital of SãoPauloState, Brazil. Norbert Geelen, an internationally renowned industrial designer, added the life elements of the largest metropolis in South America into the design philosophy of São Paulo. That’s why these chairs have the charm of exotic Samba and the grandeur of modern urban architectures. Norbert Geelenhave capitalized on the raw and humanistic art elements and followed the rational evolution path of modern architectures to make São Paulochairs unique, original and charming. We can say that the chair design is definitely a revolutionary creation and is the interpretation of the architectural development ideas in office space products.

ShenLidong, Director of Urban Design Institute of Shanghai Xian Dai Architectural Design Group and Director of Interior & Exterior Environmental Design Committee of the Architectural Society of Shanghai China also participated in this conference. He explained the close relation between urban culture and architectural spaces , innovative office product designs and the cultural life to the design elites and media friends from the perspective of a Chinese architect.

Other designers and special guests from the architectural decoration industry present at the conference also expressed their recognition and appreciation for São Paulochair designs. It was hoped that more creative works can be presented by the Chinese office furniture industry to promote the healthy development of modern Chinese offices.

As the star product of this conference, what does São Pauloreally look like? Now let’s explore the mysterious world of South American São Paulo.

Included by the city and inclusive like the city
When roaming in a modern metropolis and looking up in the sky, you can find that the rhythm composed by the sky and the walls of the skyscraper is the dialogue between the three-dimensional block surfaces. The city paints the sky on its wall and the people living and striving in the commercial cities make their vows to the sky.

Right at this moment, São Paulochair is also expressing sentiments with the city folks and feeling the impulse of urban culture.

Look down the straight line on the back of São Pauloat the city, then you realize that you have already owned the sky over the city and a dream above the clouds. This is the original design philosophy behind the “City-in-Heart” São Paulochair series.

The city is comprised of numerous “building blocks” of different sizes and at different layers. A small patch of grassland, a garden teeming with flower fragrance, a landmark commercial office building, an office room with a view, a fashionable chair with a view...When you stare at São Pauloby penetrating all spaces, what you will find is not a chair any more but an exciting life pace that is owned by the buildings and the city. When you see through all that blocks your eyes, São Paulois everywhere in the city.

The well-known international master designer Norbert Geelenhas started his journey from his feelings on the city, the life and the pulse of the city to ensure that São Paulobreaks all boundaries between urban cultures, architectural spaces, furniture designs and peoples. São Paulois highly flexible with the changing space. It can be turned into a swivel chair, a conference room chair or lounge chair. Perhaps extraordinary designs have come from boundary-breaking ideas. São Paulohas broken the old single-space mode for chairs and can meet diversified needs of more users.

The designer has given São Pauloa thin appearance. But it in no means lacks the grandeur and vigor just like the modern architectures. It has a body in perfect shape and with simplistic designs. It stands proud in the city, just like that it is part of the building and blends into its surroundings.

The designer has also applied modern high-tech techniques to São Pauloby shaping its armrest with the Class A curved surface techniques in the auto industry. With the polished aluminum alloy curved surface, it has become more elegant compared with ordinary chairs.

Perhaps you can only appreciate the beauty of São Pauloonce you have it.

Flexible Chair Dances in Your Work Pace
Still or moving, São Paulois always showing its own pace.

This is the pace of listening because São Pauloalways keeps telling the stories on its core designs. This is the pace of touch because São Paulois always with you to get inspired in the office. This is the pace of vigor because São Paulois always there, taking in the breath of the city and singing songs for its office life wherever you go.

In terms of ergonomics, São Pauloperfectly suits the dynamic rhythm of your skeleton, your muscles and your veins. You can adjust the chair in whichever way you want and make your day of work naturally and slowly unfolding in front of you.

Relaxed or strained, you can always adjust yourself; the same is true for the chair. All strain and no relaxation makes a tiring day; all relaxation and no strain makes a boring day. São Paulois in between strained and relaxed to brace itself for the happy rhythm of office life. When you lean forward, it leans forward to prop up you and make you comfortable at work. Leaning forward gives you supporting force and makes you concentrated on work with gentle touches.

When you cannot see what’s behind you, you might not empty yourself and lower yourself backward as much as possible. Whether you are a husky man or a fair lady, São Paulocan always provide different levels of supporting force on your back according to your body weight, to give you a perfect balance between gravity and supporting force. When you’ve adjusted it to the position that gives you the best comfort, you can totally lie back on São Paulowith no worries in your mind. You can totally relax yourself and lock the adjusting mechanism. Let it all be quiet, let your thinking wanders around.

Every movement São Paulomakes best matches the pace of life and the city. The operating mechanisms are all hidden in the chassis, making the chair afloat on the base seat. This is the creative part of the office furniture product. It is also a change and improvement during the modernization course of cities.

São Paulochair series are merely one element of the overall office space solution of Matsu. Founded in 1996, Matsu has always stuck to its philosophy of “best quality and design”. Matsu provides top customers with office furniture, public space furniture, LED office lights, office partitions and carpets with the best quality and design to create an inspiring office lifestyle for customers.