In November, 2014, the star product of Kusch + Co (a German partner of MATSU’s)São Paulo won the The German Design Award 2015 and Excellent Product Design Award.
The German Design Award is the most distinguished award in German design industry, and one of the most important ones in the world as well. For 60 years, it represents the best of German culture and trends as well as leads the Europe to the cutting-edge direction. The Award is famous for its rigorous selecting criteria. All applicants must have already been awarded with international prizes before they qualify as applicants for the Award. Therefore, the German Design Award has another name: Award of Awards.
Evaluation from the German Design Award Committee for São Paulo
A task chair series that dispenses with superfluous gadgetry, instead focusing on pure aesthetics. Its design features are mesmerizing: slender and clear-cut contours, oozing power and dynamics. This design evokes emotions. Characterized by exemplary ergonomics and the best possible handling. Easy slide controls instead of inconvenient levers. One simple sleight of hand instead of wearisome adjusting. All operating elements are incorporated flush with the seat base and easily accessible.