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da a-Otran

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da a-Otran

MATSU's Italian partner "Da a" is a brand that uses the heavy machinery industry for furniture design. Da a uses the tools and expertise of the excavator bucket, arm and frame to complete the furniture manufacturing. Bringing technology from industrial design to furniture design, but its products have no cold industrial traces, but rather artistic.

Da a is where heavy-duty mechanical industry meets design. In this alternative to mass production, designers and Italian industrial  know-how face a new challenge: making home furnishings using the tools and know-how normally used to make buckets, arms and frames for earth moving machinery.


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"Da a" means from - to in ltalian: a change of status. Just as water takes on ever-new forms in reaction to changes in temperature, a process intended for making monolithic mechanical components generates a new vision of design inspired by dialogue with architects. The strength and the challenge of this a blank page representing complete creative freedom. There can be no comparison with previous experiences, no references to predefined styles, permitting the perfect balance between individual designers' personality and the idea Da a is intended to express and convey.
 


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| Product brochure
da a-Otran