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MATSU unit & morse new product launch

On May, 17, 2019, MATSU unit & morse was officially brought to the public in Shanghai Expo Creation Hall. 500 guests concentrated including designers, entrepreneurs, art dancers and media friends, to witness the brand new design from MATSU.


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One year ago, MATSU introduced KINZO’s unit to China and invited Joeri Studio to localize the design after analyzing the development characteristics and demands of Chinese companies. Morse multi-functional connection bridge is combined to empower this product with more flexibility and new missions. It was officially launched in this press release. 

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This time, MATSU invited the top finger tutting dancers from China, Mr. Yang Zhuo’an (a contestant from Street Dance of China) and from France, Sadeck waff (a contestant from France’s Got Talents). Dancers move their fingers, arms and joints to create different combinations and patterns, which indicates that unit & morse is flexible and diversified and presents the design concept of “Together, We Bloom”.


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Mr. Cai Yanguo, President of MATSU addressed the opening: For more than 20 years, we have been providing service for many global companies such as WPP, AECOM and BMW. These companies have set a good example in improving happiness for employees. MATSU is very honored and proud to be their solution provider. In addition, this year, we provided overall furniture solution for the tallest building in Beijing --- HQ of CITIC Group in CITIC Tower, and Shanghai HQ of Porsche China. 


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Editor-in-Chief of Wallpaper* and Xuxu Huasheng, Mr. Feng Chuxuan said: It’s very nice to work with MATSU. The event of “Together, We Bloom” is a platform and opportunity to appreciate and explore Chinese designs. This time, MATSU introduces “the Art of Geometric Dance” to office concept, which enables more possibilities of design. A single space can also demonstrate its multi dimensions if given diversified elements. 


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Chairman of Shanghai Branch of AIA (American Institute of Architects), Director of SOM China, Mr. Zhou Xuewang was also present. He told stories about his cooperation with MATSU. 


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Kate Chung, designer from Taiwan, also shared with us her experience working with MATSU on WINGS.


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Joeri Reynaert, an independent designer from Belgium, shared with us his concept when designing unit & morse.


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New working models require new office furniture: The transition from a communication workstation to a concentration workstation is taking place flowingly and this trend is accounted for by our new programme. Unit is able to reproduce these different situations in one design signature. 


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The name is part of the: It contains the term “unite”, i.e. join together. And unit as a furniture system always combines several parts into a whole.


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Unit has striking Y-shape desk outline, with fixed chamfer of 35-mm rounded corner. This detail also exists in storage space and unit wall suite. It creates visible connection between all elements. Morse, not only a cable bridge,added value = bridge offers desktop screens, message boards, lighting, and vase and so on


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