MATSU Shenzhen Office Lifestyle Experience Center
On August 3rd, 2020, grand opening ceremony of MATSU Shenzhen Office Lifestyle Experience Center was launched with the theme of “BEGIN AGAIN, to the place where the dream began”. This is one of the most important actions for the strong return of MATSU to the South China market. Guangdong is the place where MATSU set sail and MATSU Shenzhen Experience Center showed extraordinary splendor again after the 45th CIFF. More than 100 designers, celebrities and elites gathered here and embarked “the ship of art office to set sail with inspiration”.
“Container” Loaded with Dream
We invited the exclusive office design team anySCALE of Porsche to design MATSU Shenzhen Office Lifestyle Experience Center. With the elements of the coastal city Shenzhen, it is built like a “container” loaded with colorful dreams; features of the subtropical climate like vines are added; in respect to color, the “infinitely possible” dream colors of this high-speed developing city are applied, thus forming collision with the overall industrial style to highlight the artistic experience of space.
Shenzhen Experience Center not only presents the future office trend in the overall space, but also blends MATSU’s history into it. In 1996, MATSU was established in Guangdong. In 2001, benefited from this port city, MATSU innovatively launched strategic cooperation with furniture brand in Europe and introduced excellent design to the start-up furniture industry in China. That is the deeper implication for the use of container and other coastal city elements in Shenzhen Experience Center.
It has been 7 years since Professor Wang was acquainted with MATSU in 2013. As a famous artist living in Germany, she is one of the most important representative figures for Sino-Germany cultural exchange, as well as the Goodwill Ambassador commended by Chinese and German government. While as an office furniture brand in pursuit of excellent design and artistic experience, MATSU has been cooperating with top 8 brands in Germany successively and built a bridge for Sino-Germany exchange in the office environment field. It is exactly such kind of cooperation background with Germany and the advocacy of art that make us highly tally with each other and reach long-term strategic cooperation.
Simon Berg, anySCALE Shanghai Design Director, shares the design concept of MATSU Shenzhen Office Lifestyle Experience Center shares the design concept of 7 new office leisure product series on site. Open-plan modern office space advocates freedom, sharing, communication and cooperation, which our 7 leisure office series are exactly created based on.
To the place where dream began
After the opening of Shenzhen Office Lifestyle Experience Center, we will, as the second stop of our brand exhibition, participate in Shenzhen International Furniture Fair from August 20th to 23rd at booth 7B18.